Norton, Mochon, & Ariely (2012) – IKEA Effect
Citation Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of consumer psychology, 22(3), 453-460. Other References Bergquest, M. (2003). Open-source software development as gift culture: Work and identity formation in an internet Read More …