Consumer Reliance on Star Rating
Citation: De Langhe, B., Fernbach, P., & Lichtenstein, D. (2016). Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings. Journal of Consumer Research, 42(6), 817-833. DOI: 10.1093/jcr/ucv047. I picked up this article because an editor is asking Read More …